April 6th, 2011 
admin Question by hammad: Need help with assignment?
I was given the assignment to make a tows matrix using the swot analysis of an indian watch company ‘HMT’ Below is the swot analysis of HMT can anyone please make a tows matrix of swot analysis below.Best answer 10 pts 
SWOT analysis of HMT:
Strengths:
Mechanical watches: HMT is the market leader in mechanical watches which serves to the lower segment of the society. HMT has a strong hold in this segment but to make sure that players like titan and timex do not occupy the stance HMT needs to do its homework.
Brand equity: HMT has a very strong brand image. People know HMT because of its quality and reliability.
Production and training facility: production facility is flexible enough to adapt to new technologies. Training program is one of the best in the country.
Industrial relations: company has very good industrial relations. Till today company did not encounter any kind of labor or industrial relations problem which can put company in to jeopardy.
Adequate assets: company has commensurate amount of land, building and machinery available.
Weaknesses:
No emphasis on R&D and design: HMT did not pay much attention to aesthetics and design. While its competitor titan kept innovating its products with latest technology, features and design, HMT was still grappling with its basic design models.
Retailer policy: HMT did not have control measures over its retailers; hence they lost control over prices and the trade.
Lack of team spirit and awareness: HMT’s motivational strategies-punishment/reward have been inadequate, resulting in low utilization of human and machine capacities.
Trade audits: No regular trade audit was being carried out by the company to check what was actually happening in the market.
Management levels: The ground level HMT staff has nearly six rungs of bureaucracy to go through before a general manager in sales or marketing could take a field decision.
Opportunities:
Diversification of products: there are good diversification possibilities in products. Apart from mechanical watches HMT can also focus on anadigi, digiana, multifunction, digital, stopwatch, alarm, thin etc.
Exports: export market can be tapped.
Market segmentation: company can expand the market launching products suitable for different customer profiles e.g.: youth, gift fashion, sports, novelty etc.
Enlarge network of sale outlets: An effective distribution system is mandatory for company’s success.
Product improvement: Company can manufacture product based on current customer preferences, combining technology and aesthetic appeal together to enhance the experience.
Threats:
From competitors: titan, timex, citizen, swatch etc.
Spurious operators: People who indulge in fraudulent activities. Misusing the brand name.
Authorized service agents: For foreign smuggled watches.
Regional players: With their cheap prices and availability.
Unorganized manufacturing.
Best answer:
Answer by devilgirl247
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You really are kind of asking for your work to be done in this question. I mean, sure I can do it, but in taking my answer would you learn anything and be able to do it for yourself in any future case? No. The best way of understanding the four sectors of a TOWS matrix are to look for answers to these questions – use these to apply to your case and you should manage to get some answers out and thus benefit.
Strengths and Opportunities (SO) – How can you use your strengths to take advantage of the opportunities?
Strengths and Threats (ST) – How can you take advantage of your strengths to avoid real and potential threats?
Weaknesses and Opportunities (WO) – How can you use your opportunities to overcome the weaknesses you are experiencing?
Weaknesses and Threats (WT) – How can you minimize your weaknesses and avoid threats?